As the agency of record for OpenLocker, BRANDilly Creative Group played a pivotal role in helping the startup bring its vision to life. OpenLocker’s mission—to empower college athletes through fan engagement and digital collectibles—required a bold, cohesive brand identity from day one. Our team led the creative development of all visual assets, including the logo, digital and social media graphics, printed collateral, and event signage that introduced the brand to the public. We also designed and launched a collection of NFTs, creating a new revenue stream that directly supported participating athletes.

Our creative partnership was instrumental in positioning OpenLocker for success in a rapidly evolving sports-tech landscape. By delivering a dynamic and unified brand experience across channels, we helped OpenLocker build credibility with both fans and investors. The results speak for themselves: OpenLocker secured acquisition by a private equity firm and ultimately went public—an extraordinary journey we were proud to help fuel from the ground up.